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How important is Social Media Optimization

How important is Social Media Optimization
SEO or search engine optimization is a term that everyone is familiar with today. It is basically a method that helps to bring a website’s ranking to the top of the search engine results pages, for a particular keyword or phrase. It involves a lot of hard work to get purely organic results. However, search engines like Google are constantly getting smarter and smarter, thus forcing us to also learn quicker and better way to gain the preference of the search engines. And this is where Social Media Optimization or SMO has emerged.

Social networking sites are those sites that help people connect with each other and share lives through their profiles and through their daily activity. Today, social networking sites like Facebook, Twitter, LinkedIn, Orkut, YouTube, etc. have become the most important way of promoting your online business.

It is very important to be active on social networking sites today, because your online presence or your website rankings on Google are largely affected by your social activity on these sites. For instance, if you are looking for a web design company, your first step will be to type in “Web Design Company” in the search engines. What will appear will be the person’s activity for the company as well! Social media does have a great influence on SEO, as it helps to brand your business and market your name.

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